New Instagram Feature for Linking Reel

Social media never stops evolving, and Instagram is once again setting the tone with its latest update—linking reels. This new feature allows creators and brands to connect multiple Reels together, creating a seamless viewing journey for their audience. Instead of users hunting for “Part 2” or scrolling through your profile to find the next clip, they can now simply tap a Next Reel button and continue watching.

For businesses in Dubai, particularly in industries like fashion, beauty, hospitality, real estate, or lifestyle, this update offers a golden opportunity to build stronger narratives and keep viewers engaged for longer. As a social media agency in Dubai, Squarezix helps brands leverage these kinds of platform innovations to drive results—and this new feature is one that no business should overlook.

What Is Instagram’s Linking Reels Feature?

Instagram’s linking reels update allows creators to connect a series of short-form videos into one continuous storyline. Whether you’re creating tutorials, product showcases, or episodic content, this feature ensures that audiences move effortlessly from one video to the next.

Instead of breaking the flow of engagement, linking reels keeps your audience hooked, improving watch times and creating a more immersive experience.

Brands can now:

• Guide viewers through step-by-step tutorials without losing attention between parts.

• To increase the likelihood of a purchase, highlight many products in succession.

• Tell stories across multiple Reels, building anticipation and emotional connection.

Why Linking Reels Matters for Brands in Dubai

Dubai is one of the most competitive digital markets in the world. Businesses here face an audience that is tech-savvy, trend-aware, and constantly seeking high-quality content. If your brand isn’t innovating on social platforms, you risk being overlooked.

Here’s why linking reels is a game-changer for your social media strategy:

• Higher Engagement Rates – Audiences are more likely to stay engaged when they don’t have to search for related content. A single Reel may spark interest, but linked Reels keep viewers watching for longer—boosting your overall engagement.

• Improved Storytelling – Businesses can now craft multi-part stories, from behind-the-scenes journeys to customer testimonials. This helps create deeper emotional connections with potential customers.

• Increased Discoverability – When users interact with multiple linked Reels, the Instagram algorithm is more likely to push your content to a broader audience. More engagement equals better visibility.

• Better Conversion Opportunities – By linking Reels strategically, you can take viewers through an intentional journey—from awareness to product demonstration to a clear call-to-action.

Practical Ways Brands Can Use Linking Reels

Here are some creative strategies:

• Fashion & Retail Brands: Showcase a “collection reveal” across multiple Reels, where each video highlights a different product or style.

• Aesthetic Clinics & Spas: Create a series on treatment benefits, before-and-after transformations, or FAQs in linked Reels.

• Real Estate Developers: Take viewers on a virtual property tour, with each Reel highlighting a different area of the home.

• Restaurants & Cafés: Share recipe stories or chef’s specials across a sequence of Reels.

• Corporate Brands: Use linking reels for thought leadership content, breaking down complex topics into digestible parts.

How Squarezix Can Help You Leverage Linking Reels

At Squarezix, we specialize in helping brands in Dubai stay ahead of social media trends. With Instagram’s linking reels feature, businesses have a fresh opportunity to capture attention and stand out in the crowded digital landscape.

Here’s how our social media services can help:

• Content Strategy & Planning: We’ll identify the right storylines for your brand and map out a content plan that leverages linked Reels effectively.

• Creative Production: From high-quality videography to motion graphics, we ensure your Reels are visually compelling.

• Audience Engagement: We optimize captions, hashtags, and posting schedules to maximize visibility.

• Analytics & Performance Tracking: Beyond creating content, we track engagement and refine strategies for continuous growth.

• Cross-Platform Integration: Linking reels is just one part of the puzzle—we align your Instagram strategy with your overall social media presence.

Why Choose Squarezix as Your Social Media Agency in Dubai?

• Local Expertise: We understand the Dubai market and its unique audience behavior.

• Trend-Driven Approach: Our strategies are always aligned with the latest updates, like linking reels, ensuring you never fall behind.

• Custom Solutions: No two businesses are alike—we create tailored social media strategies that reflect your brand identity.

• Proven Results: Our campaigns drive measurable outcomes, from follower growth to lead generation.

Final Thoughts

The introduction of linking reels is more than just a technical update—it’s a storytelling tool that can transform how brands connect with audiences on Instagram. For businesses in Dubai, this is an opportunity to engage customers more deeply, improve discoverability, and guide viewers toward meaningful actions.

But success with social media requires more than just knowing about new features. It takes a strategic approach, creative execution, and consistent management—and that’s where Squarezix comes in.

If you’re ready to harness the power of linking reels and elevate your social media presence, Squarezix is here to help. Let us build a strategy that not only grows your audience but also drives real business results.

Contact us for social media services in Dubai!