Hiring a PPC agency is one of the fastest ways to scale traffic, generate qualified leads, and increase conversions—but the results don’t come from “magic.” They come from a strategic, structured 90-day process that ensures your campaigns are built for long-term profitability.
If you’re partnering with Squarezix—your trusted digital growth partner—you should know exactly what happens during the first 3 months, how performance ramps up, and when you can expect ROI to kick in.
Let’s break it down month-by-month.
Why the First 3 Months Matter
The first 90 days of PPC management are for:
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- Setting a performance baseline
- Collecting reliable conversion data
- Understanding your audience’s behavior
- Testing ad variations, landing pages, and keywords
- Building a scalable performance structure
This foundation determines how fast and efficiently your future campaigns will grow.
Month 1: Deep Research, Strategy & Launch
1. Account Audit & Competitor Analysis
Your PPC agency starts by reviewing:
- Existing ad data
- Keyword gaps
- Poor-performing campaigns
- Missing tracking or incorrect setups
- Competitor ads & landing page strategies
This step ensures no budget is wasted on flawed foundations.
2. Business, Products & Target Audience Understanding
A strong PPC strategy requires knowing your:
- Ideal customer
- ICP (Ideal Customer Profile)
- Industry rules
- Pricing & offers
- Sales cycle
This helps your agency position your brand more accurately.
3. Conversion Tracking Setup
A PPC campaign without tracking is like flying blind.
Your agency implements or fixes:
- Google Ads conversion tracking
- GA4 event tracking
- Phone call tracking
- Lead form tracking
- Enhanced conversions
- First-party data collection
This ensures your ads learn and optimize correctly.
4. Keyword Research & Campaign Structuring
The agency prepares:
- High-intent keywords
- Negative keyword filtering
- Campaign structure
- Ad groups & match types
- Landing page recommendations
This is also where we start aligning your PPC strategy with your website performance. If your site needs improvements, the team may recommend professional website development or help you maintain speed and performance via our Website Maintenance services.
5. Initial Campaign Launch
The first campaigns usually include:
- Search campaigns
- Brand campaigns
- Retargeting
- Performance Max (if applicable)
This month focuses heavily on collecting data—not generating immediate high ROI.
Month 2: Data Analysis, Optimization & Scaling Foundations
Now that the campaign has enough data, the agency begins optimization.
1. Eliminating Wasteful Spend
Your PPC team will reduce:
- Low-intent keywords
- Non-converting search terms
- Poor placement in display/PMax
This is where most brands begin seeing a drop in CPL (Cost per Lead).
2. A/B Testing Starts
The agency tests:
- Ad copies
- Headline combinations
- Landing pages
- CTA variations
- Keyword match type performance
This testing process ensures you find the best-performing elements.
3. Retargeting Optimization
Warm audiences are the highest converters.
Your agency optimizes:
- Website visitors
- Lead magnets
- Cart abandoners
- High-intent audiences
This increases conversion volume while keeping CPC stable.
4. Landing Page Fixes
If your landing page isn’t converting, you’re losing money.
Your PPC agency may recommend:
- Reducing page load time
- Improving CTAs
- Adding testimonials
- Cleaning up layout and content
If you need a conversion-optimized landing page, you can connect with our website designing experts in Dubai.
Month 3: Growth, Scaling & Predictable ROI
By now, you’ve built a strong data foundation. Month 3 is where PPC begins to maximize performance.
1. Bid Strategy Upgrades
Once enough conversion data is collected, PPC agencies move from manual bidding to:
- Maximize conversions
- Target CPA
- Target ROAS
This boosts efficiency and drives predictable results.
2. Audience Expansion
After identifying top converters, audience layers are expanded into:
- Lookalike audiences
- High-intent custom audiences
- Seasonal trend-based audiences
This is where campaign scaling truly begins.
3. Full Funnel PPC Execution
Month 3 often includes:
- TOF (Top of funnel) ads
- Middle funnel nurturing
- Bottom-funnel retargeting
- Video or display tests
This produces consistent and sustainable lead flow.
4. Reporting & Business Insights
Your PPC agency now provides:
- Detailed performance reports
- Sales pipeline impact insights
- Future strategies
- Scaling estimates
At this stage, you will clearly see:
- Lower cost per lead
- Higher conversion rate
- Improved lead quality
- More predictable ROI
When Will You Start Seeing Results?
Here’s a realistic timeline:
| Time Period | What You See |
|---|---|
| Week 1–4 | Data gathering, tracking setup, learning phase |
| Month 2 | CPL decreases, quality improves, waste reduced |
| Month 3 | Conversion stability, scalability, ROI becomes predictable |
The more competitive your industry and the higher your CPC, the longer the learning period.
Why Work With Squarezix for PPC?
At Squarezix, we go beyond standard PPC setup. We integrate:
- PPC + Conversion Rate Optimization
- PPC + Website development
- PPC + Branding & storytelling
- PPC + Analytics-driven decision making
- PPC + SEO optimization
If your website is slow or outdated, our PPC team works with our website management experts to upgrade it.
Conclusion
The first 3 months with a PPC agency in Dubai set the foundation for long-term revenue growth. It’s a learning, optimizing, and shaping phase—not an overnight results sprint. With the right strategy, your campaigns become highly profitable and scalable after the initial 90-day cycle.
If you’re ready to maximize your PPC performance, improve conversions, and work with a team that understands full-funnel growth—
SquareZix is here to help you scale smarter.
Frequently Asked Questions
1. How long does it take for PPC to show results?
You typically start seeing meaningful improvements in 6–12 weeks, depending on competition, budget, and industry.
2. Why is the first month mostly about testing?
Google Ads needs conversion data to optimize. Testing provides the signals the algorithm needs to improve performance.
3. Do I need a landing page for PPC?
Yes. A high-converting landing page significantly increases ROI. If you need one, Squarezix can build optimized pages for PPC campaigns.
4. Will PPC work if my website is slow?
A slow website kills conversions. If needed, you can upgrade through our Website Maintenance Services
5. Is PPC enough to grow my business?
PPC is powerful, but pairing it with branding, SEO, and CRO exponentially increases results. SquareZix provides all these under one roof.
